6 Ways that Referrals Grow Your Business
Have you heard of the saying, “Referrals are low-hanging fruit just waiting for you to harvest.”?
The secret to staying top-of-mind… Referrals
As per GoDaddy, “Wouldn’t it be awesome to be able to stop chasing clients and instead have them chase you? How transformational would it be to have all the new clients and customers you need seek you out, and all you have to do is serve your clients and do what you do best?”
There is actually no secret. You just need to invest on the emotional bank account. Cultivate and nurture relationships. Provide exceptional customer experience by giving each client that VIP-level of support.
Make them feel valued and significant to the success of your business. They aren’t just clients or customers but they are your partners. Collaborate. Aside from you being their go to person on your field of expertise, appreciate and make them feel special. When that transpires, you will be recommended and referred to everyone they know.
Here are 6 ways to grow your business through referrals as recommended by Forbes to help you get started with your game plan.
- Spend as much time developing a referral strategy as you do a marketing strategy. Chances are, you might gain a new customer you weren’t getting through your marketing strategy and vice versa. Better sure and safe than sorry.
- Identify existing customers who like what you do. Reach out to your past clients and determine your valuable asset also known as Center of Influence.
- Explain – in person – that you need their help and how they can help you. For example: “Mr. Johns, thank you for your business over the years. We’d like to have more customers like you. I’m sure you ask your customers for referrals, and would like to ask if I may do the same with you.”
- Your “Who do you who …” as per Ivan Misner, founder of Business Network International (BNI) It’s not always what you know, it’s who you know.
- When you get a referral, thank the COI profusely before, during and after the subsequent contact, ESPECIALLY if you get the business. Always always keep in touch and thank them.
- The best way to have a sustainable referral strategy is to be an active referrer yourself. Isn’t it easier to ask for a referral if you’ve given one yourself?
Observe, look around. A lot of successful businesses grew SOLELY by referrals. Even without marketing. As Forbes put it, “People are hard-wired to want to help other people when they’re asked.”
Now it’s time to exert extra effort and create a referral strategy and commit to it.